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Unilever Keeps It ‘Simple’

Sensitive skin care brand arrives from the UK.

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By: TOM BRANNA

Editor

This month, Unilever brings topselling facial skin care brand Simple from the UK stateside. The brand’s debut in the United States and Canada is marked by the unveiling of 13 facial skin care items, making it the only mass facial skin care line specifically for those with sensitive skin, according to the company. Simple is supporting the launch with a full marketing plan including TV, print, digital, PR and social media – to ensure a successful introduction and widen the offerings for women w...

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